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This Corporate Battle For the Cable News Network Highlights The Extent to Which Flawed US Journalism Has Become.

This past Thursday night, as rumors swirled about a shooting at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although CNN is certainly not a perfect news source, her words seemed accurate for numerous observers. It is one of the outlets where there exists grounded and generally trustworthy reporting – notably during crises like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a High-Stakes Struggle

Yet CNN, now 45 years old, finds itself in a precarious position as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the fate of CNN has been drawn into a high-risk game of corporate ownership, not as a question of what serves the news-consuming public.

“This is yet another example of the fundamental flaws with roots in many years of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a corporate drama with influential figures as the main characters, but there is hardly any discussion of the common good,” Pickard said.

The Complicating Element: Donald Trump

The network's predicament is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” foe.

Think back to the chants of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that bidder more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

A Future of More Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a secure position. That arrangement could position CNN for a future sale. The cycle continues.

According to Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by the government,” Wu recently wrote.

The Fundamental Issue and a Potential Solution

Whatever happens in this situation, the larger issue persists.

“Our current system is a profoundly anti-democratic system, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.

Measures that support independent news organizations, bolster local journalism, subsidize public media, and prohibit the accumulation of media power in very few hands are within reach – they are vital for a robust democracy.

Regarding media ownership, bigger isn’t better. And news organizations including CNN must not be pawns in the most recent merger game.

AW
About the author

Ashley Woodard

Digital marketing strategist with 10+ years experience in SEO and content creation.

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